A History of the Standard Oil Company, Continued is an ongoing publishing and research project which aims to continue the trajectory of Ida M. Tarbell’s treatise The History of the Standard Oil Company. Small edition currently in production.
A History… Continued traces, in the form of a short essay, the many oil company logos which are embedded with imagery derived from classical Greek mythology and medieval heraldry. These mythological and historic references are sometimes oblique or buried, but often overt paeans to the power of mythological gods or feudal lords. The essay is accompanied by archival imagery, as well as an index of the many logos of oil and gas companies derived from Rockefeller’s original company, Standard Oil.
These companies are now re-conglomerating back into just a few enormous corporations, one of which, ExxonMobil, emerges as the focus of the essay. However, all oil and gas companies can be understood, essentially, not just as the inheritors of Standard Oil but as Standard Oil itself.
This book was written, designed, and produced as part of Madeleine Bruster's senior project at the Pratt Institute.